Vaccinate Your Family, in collaboration with Merck, is launching a TV and radio PSA campaign with the theme Don’t Skip to encourage families to keep up with their pre-teen’s well visits and recommended and catch-up vaccinations. Vaccinate Your Family is a national nonprofit organization committed to helping protect people of all ages from vaccine-preventable diseases.

It is more important than ever to remind parents to stay up to date with their pre-teen’s well visits and recommended and catch-up vaccinations, for the following reasons:

• During the COVID-19 pandemic, many parents have missed regular well visits
for their children

• There has been a decline in vaccination rates, putting children at risk for certain
vaccine-preventable diseases

• Parents have the power to help protect their children from vaccine-preventable diseases,
even when so many other things feel out of control

PSA directors like you play a critical role in encouraging parents to schedule their child’s well-visit and reinforce the importance of staying up-to-date with recommended and catch-up vaccinations. Together we can increase awareness and reduce the risk of vaccine-preventable diseases.