Welcome to Obecity, USA | PBRF Obesity PSA 

To gain support in our fight to end the obesity epidemic in America, Pennington Biomedical Research Foundation is launching a public service advertising campaign “Welcome to Obecity, USA.”

Since 1988, PBRF has helped Pennington Biomedical Research Center grow to become the world’s largest nutrition research center and a leader in obesity, diabetes and nutrition research.

And now we face our biggest challenge yet. 

Over 115 million Americans have obesity, including 1 in 6 children. It is not only a key driver of American’s decreasing life expectancy, but over 48% of adults hospitalized with COVID-19 have obesity as an underlying condition. Now more than ever we must educate Americans who suffer from obesity about the systemic factors that have conspired to rob them of their health and well-being.

Obesity is a grave public health threat, more serious even than the opioid epidemic, and is the second leading preventable cause of death in the United States behind smoking. Bold health strategies have addressed public health crises in the past, and we must now tackle the crisis that is obesity.

Pennington stands ready to conquer this challenge, and PSA directors like you play a vital role in informing and engaging the public to help us in our mission to eradicate the obesity epidemic in America by 2040. 

Help us make the next chapter in the obesity story the final one. Together, we can end the obesity epidemic in America for good.

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Welcome to Obecity, USA
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Welcome to Obecity, USA
"Anthem" "City That Never Sleeps"
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"Food" "What a Beautiful Place"
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Welcome to Obecity, USA
Download Live Read Scripts pdf
:30 DJ Live Read

Did you know there’s a place where pizza is considered a vegetable? A place where schools are cutting back on physical education and funding from sports programs? Where fat-shaming is linked to binge eating? This is the State of America, where over 115 million people suffer from obesity. Pennington Biomedical Research Foundation understands that when it comes to obesity, it’s not just what you’re eating; it’s what you’re being fed. Visit get fed up dot u s and help Pennington end obesity in America for good.

:15 DJ Live Read

In America, obesity isn’t just a health issue; it’s an epidemic. Now’s the time to get fed up. Join Pennington Biomedical Research Foundation in the fight to end the obesity epidemic in America. Learn how you can help at get fed up dot u s.

:10 DJ Live Read

1 in 3 cases of cancer in the United States is caused by obesity. Visit get fed up dot u s and join Pennington Biomedical Research Foundation in the fight to end obesity in America.