Women get it. Period.

Every woman can see through an attempt to cover up a heavy period. Many believe their heavy periods are normal, but approximately 1 in 4 women has a condition called heavy uterine bleeding, or HUB. 

Untreated or not effectively treated, for six months or more, may lead to a potentially serious condition called iron deficiency anemia, or IDA, which can cause:

• Debilitating tiredness
• Headache
• Weakness
• Shortness of breath

Our new PSA campaign uses a unique mixed-media animation style and a captivating time-travel motif to imagine how women through the years have dealt with covering up heavy periods, and encourage viewers to discuss their symptoms with their doctor.

You can help raise awareness about IDA, a potentially serious condition that may be hiding in plain sight.

©IMayHaveIDA.com. All rights reserved. PP-US-IRON-0320 10/20

print icon 4 print icon 2
Women Get It. Period.
"Women Get It" "Women Get It"
Broadcast :60 mov, HD (ZPLWDHW1060H) Broadcast :30 mov, HD (ZPLWDHW2030H)
Broadcast :60 mov (ZPLWDHW1060)
Broadcast :30 mov (ZPLWDHW2030)
Women get it. Period.
"Women get it. period." "Women get it. period."
Radio :60 mp3 (ZPLWDHW3060) Radio :30 mp3 (ZPLWDHW4030)

 

Women get it. Period. Live Read Scripts
Live Read Scripts
(30 second)

Often bringing back the sweater-tied-around-the-waist look? Having a slim chance of wearing white pants? Women get it. Women with heavy uterine bleeding, or HUB, totally get it. But HUB for 6 months or more may lead to another medical condition called iron deficiency anemia, or IDA. Learn about iron deficiency anemia and take a quiz to share with your doctor at IMayHaveIDA.com. That’s IMayHaveIDA.com. Brought to you by Daiichi Sankyo, Inc. and Healthy Women.

PP-US-IRON-0299 09/20
(15 second)

If you have heavy uterine bleeding for 6 months or more, you may also develop another medical condition called iron deficiency anemia, or IDA. Learn about iron deficiency anemia and take a quiz to share with your doctor at IMayHaveIDA.com. That’s IMayHaveIDA.com. Brought to you by Daiichi Sankyo, Inc. and Healthy Women.

PP-US-IRON-0298 09/20

(10 second)

Learn about iron deficiency anemia, or IDA, and take a quiz to share with your doctor at IMayHaveIDA.com. That’s IMayHaveIDA.com. Brought to you by Daiichi Sankyo, Inc. and Healthy Women.

PP-US-IRON-0297 09/20