Challenge Me – A Campaign Highlighting the Impacts of the ALS Ice Bucket Challenge

In the summer of 2014, over 17 million people took the Ice Bucket Challenge and raised $115 million for The ALS Association. Since then, we’ve seen new genes discovered, new potential therapies developed, new assistive technologies created to help people with ALS, and the expansion of care services around the country. However, there still is no cure and no significant life-extending treatment for ALS. The Challenge Me campaign highlights the advancements made since the Ice Bucket Challenge while challenging the public to do anything and everything to finish what we all started.

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Terry Bradshaw and Ice Bucket Challenge Founder Pat Quinn for ALS

Hall of Fame quarterback Terry Bradshaw has recorded a series of public service announcements for The ALS Association about ALS and what’s happened since the ALS Ice Bucket Challenge. One of these PSAs features ALS Ice Bucket Challenge co-founder Pat Quinn. While millions of Americans took the Ice Bucket Challenge, many may not know what’s happened since or the progress that’s been made, especially as we approach the five-year anniversary of the global phenomenon in 2019. 
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walk for als

The Reality of ALS

While most people have heard of ALS, particularly because of the Ice Bucket Challenge, they may not know much about the disease or the impact it has on people living with ALS and their families. “The Reality of ALS” campaign aims to show glimpses of daily life with ALS and devastating toll the disease takes on families. The spots feature three actual people living with ALS and their families. The spots reflect the grace, beauty, and dignity that so many people with ALS possess, while also acknowledging the harsh truth that this disease is cruel and fatal.

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Challenge Me
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Terry Bradshaw and Ice Bucket Challenge Founder Pat Quinn for ALS
"Terry Bradshaw" "Terry Bradshaw And Pat Quinn"
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The Reality of ALS
"Good Night" "Little Things"
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"Few Words"  
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The Reality of ALS
"Good Night" (Taggable) "Little Things" (Taggable)
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"Few Words"  
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