TV PSAs continue to be a hallmark way for clients to achieve their visibility goals. In one week alone we average over 30,000 TV PSA airings.
PSA Services: Distribution/Outreach | Tracking/Evaluation | Asset Management | PSA Paid Placement | Results
"We are fortunate to have our PSA placement and tracking needs met from one company. PlowShare is creative and collaborative and gives us great results. From start to finish, this makes managing our PSA projects easier."
Media Alliances Manager
CARE
PSA Distribution/Outreach
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PlowShare is the nation's second largest producer and distributor of PSAs. Estimated 2011 Donated Media will exceed $750,000,000. |
PlowShare has earned a reputation as specialists in strategic and targeted placement of social issue communications campaigns. We don't take a "one size fits all" approach to media distribution. We evaluate each client's objectives and develop a customized distribution strategy that will achieve the greatest media return per dollar invested. |
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PSA Tracking/Evaluation
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Fertile Data®2.0: The ultimate tool to track, evaluate and distribute PSAs and other media assets. |
| Measuring the results of any communications tactic is critical to determining ROI and allocation of budgets moving forward, but the ability to provide meaningful results continues to challenge communications professionals. Because access to early results is often impossible to obtain, clients and communication professionals are unable to determine how they might adjust their strategy in order to maximize reach. | |
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PSA Asset Management
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PSA Download Center®: |
| Increasingly, more media outlets and organizations prefer to preview and distribute media-ready files via the Internet. This reduces the approval process, mail time and packaging. However, with unsophisticated tools, this is often a cumbersome and lengthy process. | |
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PSA Paid Placement
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PlowShare has achieved thoughtful and tactical media planning and buying for budget-sensitive social issue campaigns. |
| Increasingly, our clients are purchasing media time and space to create visibility during time-locked promotional periods. Our media buying services provide highly customized, well-researched media planning and buying that achieve efficient and targeted media placement outcomes. Fulfilling a variety of organizational objectives, paid/PSA placement options are available across a wide spectrum of media. We have executed paid/PSA buys in national and local media for online, TV, cable, radio, transit, billboard, magazine, newspaper and place-based media such as cinema and in-retail. | |
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Results
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Results are our lifeblood and we strive to |
On average our clients campaigns enjoy a spend to media earn ratio of $1 - $87. For every dollar they spend in distribution they earn over $87 in media placement value. Here are some of the exciting media placement results from 2010:
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Television
Radio
Radio is a terrific PSA placement medium since it provides targeting options not available in other media.
Magazine
PlowShare has dedicated staff members who make media outreach sales calls to magazine publishers and "line" producers. We will introduce your PSA campaign to the right players at some of the nation's largest and most prestigious publications.
Place-Based Media
Billboard, transit, mallscapes and airport are all media that we place on a national basis. We can tailor PSA placement for a national or regional footprint.