PSA Services: Distribution/Outreach | Tracking/Evaluation | Asset Management | PSA Paid Placement | Results

"PlowShare's Fertile Data application helped us save money and time by targeting media outlets. We picked stations that would most likely air our campaigns and this clearly improved our effectiveness."

National Director Strategic Marketing March of Dimes

 

fd mobile app
New for 2011: Plowshare is the first PSA distributor to make mobile technology available to clients.

 

 

 

Fertile Data®2.0

The ultimate tool to track, evaluate and distribute PSAs and other media.

 

Measuring the results of any communications tactic is critical to determining ROI and allocation of budgets moving forward, but the ability to provide meaningful results continues to challenge communications professionals. Because access to early results is often impossible to obtain, clients and communication professionals are unable to determine how they might adjust their strategy in order to maximize reach.


PlowShare provides the solution
The PlowShare Group developed and maintains one of the most comprehensive and user-friendly PSA media tracking databases available today – FertileData 2.0 – the ultimate tool to track, evaluate and distribute public service advertising or other media assets.


New app enables clients to capture PSA trending data within a mobile format
The PlowShare Group has a new mobile application available for BlackBerry, iPhone and Android, which enables clients to track media support and trending data of their public service advertising (PSA) campaigns. Data is available across all tracked media categories, including local and national television, cable, OOH, online, print and radio.

 

online demo View Fertile Data in action:
Contact us for an visitors login.


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