PSA Paid Placement

PlowShare has achieved thoughtful and tactical media planning and buying for budget-sensitive social issue campaigns.

 

Increasingly, our clients are purchasing media time and space to create visibility during time-locked promotional periods. Our media buying services provide highly customized, well-researched media planning and buying that achieve efficient and targeted media placement outcomes. Fulfilling a variety of organizational objectives, paid/PSA placement options are available across a wide spectrum of media. We have executed paid/PSA buys in national and local media for online, TV, cable, radio, transit, billboard, magazine, newspaper and place-based media such as cinema and in-retail.

 

Paid/PSA placement options are available across a wide spectrum of media. We have executed paid/PSA buys in national and local media for online, TV, cable, radio, transit, billboard, magazine, newspaper and place-based media such as cinema and in-retail.

In order to achieve such discounts, clients forgo some control over the period in which the campaign will run; typically the media flight will occur over a longer period of time, giving us additional leverage with media outlets to create buying efficiencies.