Jack Black for World Wildlife Fund

Saving wildlife lies at the very heart of what World Wildlife fund does. We protect wildlife for many reasons. It is a source of inspiration. It nurtures a sense of wonder, and they play a crucial role in maintaining the balance of nature. By protecting species, we save this beautiful, vulnerable, and utterly irreplaceable planet we call home.

In collaboration with DreamWorks Animation, we have launched a new PSA spot featuring the beloved giant panda Po from the Kung Fu Panda movie franchise. Voiced by Jack Black, the PSA raises awareness about the plight of wildlife and highlights the importance of protecting species great and small, for the benefit of both nature and humanity.

We invite you to help us protect wildlife by placing our newest PSA spot into your active rotation. Your support can help us educate, inspire, and motivate audiences to take action to protect species such as the giant panda. For when we protect one species, we contribute to the protection of all species, enriching both our natural world and the lives of future generations.

PSA has an end date of 3/1/2025

Keyword Topics(s): Environment, Species, Human Impact, Po, Panda, Jack Black

Love It or Lose It, Animation

Using stunning animation and lyrical narration, WWF’s newest PSA in our Love It or Lose It campaign takes viewers on a journey across the world’s amazing natural biomes. As each colorful scene flows into the next, viewers experience the feeling of how everything in nature is connected, the enormity of the threats facing nature, and of the power we all have inside us to prevent it from being lost. This

PSA has an end date of 1/9/2025

Keyword Topics(s): Environment, Species, Human Impact

Diversity of Nature

What does the term biodiversity mean to you?  Scientists and conservationists talk a lot about the importance of biodiversity, but the truth is - many of us struggle to grasp its full meaning. Biodiversity is all the different kinds of life you’ll find in one area—the variety of animals, plants, fungi, and even microorganisms like bacteria that make up our natural world. Each of these species and organisms work together in ecosystems, like an intricate web, to maintain balance and support life.

People play a pivotal role in both the destruction and protection of biodiversity, so it is crucial for people to be aware of its value– both for themselves and for nature. WWF’s PSAs “Diversity of Nature” explains biodiversity in a way that is easy to grasp – what it is, why it matters, and what is at risk – along with instilling hope and inspiring people to take action. This PSA has no end date. Available in English and Spanish.

Keyword Topic(s): Biodiversity, Environment, Human Impact

Under The Weather

Our world is changing faster than anyone predicted. From more frequent and extreme storms to unprecedented heatwaves, we’re feeling the impacts of a warming climate. At WWF, we believe we can fight this consequential threat and build a safer, healthier and more resilient future for people and nature. However, to achieve this future will require action by everyone. WWF’s new PSAs “Under the Weather” (:60, :30) pairs real life climate related imagery with well-known phrases to bring attention and help us understand what is happening to our world and motivate people to take action to protect nature. This PSA has an end date of 9/1/24.

Keyword Topic(s): Climate Change

Wearing Thin

We live in an interconnected world. Every action we take impacts life around us, and increasingly those impacts put the natural world at risk.  WWF’s new PSA “Wearing Thin” (:60,:30) brings attention to what is happening to our planet and what is at stake if we lose it. We’re losing forests, wildlife, freshwater, and so much more. But we can still build a safer, healthier and more resilient future for people and nature. However, we need to take action now. It’s our choice: Love it or Lose it. This PSA has no end date. Available in English and Spanish.

Keyword Topic(s): Environment, Species, Forests, Oceans, Fresh water, Climate Change, Food Systems

Protect Tigers

When you picture a tiger, you probably think of a majestic, beautiful cat. Maybe you imagine a powerful tiger, running through the forest. Or a protective mother cat, caring for young cubs. You certainly don’t think tigers should be killed for their skin and bones. Or they should die in a snare trap. Or their habitat should be destroyed. But the sad truth is tigers face all of these threats—and more. 

In honor of the Year of the Tiger, World Wildlife Fund (WWF) has created a new PSA spot, “Protect Tigers,” to raise awareness on the importance of protecting tigers. Tigers are at the heart of so many delicate ecosystems. When we protect this magnificent creature and their habitat, we also protect thousands of other species, safeguard freshwater sources for local communities, and help ensure a living planet for all of us.

The future of tigers is in our hands. Together, we can stop illegal wildlife trade, deforestation, and many other threats to nature. We are asking PSA director across the country to help us raise awareness about threats facing tigers and why it is important to protect them, by placing our newest PSA campaign in your active rotation.  

Please don’t give up on vulnerable wildlife like tigers.

Keyword Topic(s): Species

Love it or Lose it

Nature. We seek solace in its presence and find joy in its revelations, be they towering forests or songbirds outside our window. Nature gives us hope, even in the most troubling times. It also provides the air we breathe, the water we drink, and the resources we all depend on. But the future of nature is in doubt. We’re losing forests, wildlife, freshwater, and so much more. All at an unprecedented rate.

WWF’s new PSA campaign, “Love it or Lose it,” shines a light on the interconnected relationship we share with nature and what is at stake if we lose it. All of us need love to thrive, and nature is no different. Now is the time for us to stop forest loss, protect our oceans and freshwater, and secure a future for people and wildlife. Nature needs our love. Don’t let it disappear. It’s our choice. Love it or lose it. Available in English and Spanish.

Keyword Topic(s): Environment, Species, Forests, Oceans, Fresh water, Climate Change, Food Systems

We have reached a moment where the actions and decisions we make will determine whether or not our children will live in a world with magnificent animals like elephants, swim in an ocean filled with iridescent corals and marine life, or stroll through a dense forest. WWF’s new PSA series is designed to make people think about the choices they make and how it will affect our planet. Playing with familiar phrases we use every day and images of nature—both thriving and under threat, the new PSA series creates playful and unexpected associations. Viewers are reminded of the importance of paying attention—not just to our words, but to our world, and the amazing natural resources we rely on.

Keyword Topic(s): Environment, Species, Forests, Oceans, Fresh water, Climate Change, Food Systems

Together, Anything Is Possible.

When it comes to addressing the complex environmental issues that impact our planet—such as deforestation, climate change, water scarcity, and illegal wildlife trade—the only way we can spark change that will really make a difference is by working together. WWF partners with government officials and local communities; consumers and business leaders; fishers and ranchers; universities and multinational institutions—all to reach conservation solutions that we couldn’t reach alone. Please support WWF’s efforts by placing our newest PSA campaign in your active rotation. Help us inspire your audiences to become advocates for protecting nature. Together, we can accomplish incredible things.

Keyword Topic(s): Environment

Be The Voice

The diversity of life on Earth is not simply something to marvel over-its vital for our own health and livelihoods. However, every day decisions are being made by governments, businesses and even individuals that will affect which plants and wildlife will survive into the future. Yet there are not enough voices calling for the protection of the natural systems on which we depend.

The “Be the Voice” campaign uses a powerful tagline from WWF’s vision to empower audiences to become outspoken advocates for protecting nature, reducing human environmental impact, and creating a more sustainable future.  WWF’s “Be the Voice” public service campaign is asking you to speak out for those vulnerable, beautiful, and life-sustaining things on Earth that we hope to protect.

Keyword Topic(s):   Environment, Forests, Species