Up In Smoke


A home fire occurs, on average, every 85 seconds, with children under 5 and seniors twice as likely to die in these blazes than the rest of the population. To address this threat, the U.S. Fire Administration (USFA) continues its Fire Is Everyone’s Fight™ initiative with the “Up In Smoke” campaign.

The centerpiece of the campaign is the enclosed “Up In Smoke” PSA, a fire safety video which uses safety messaging and visually driven narrative to show the correlation between home fires and the risk posed to our most treasured possessions, memories, and loved ones. By airing these PSAs, you can help us further the cause and help eliminate the nearly 365,500 home fires, the $6.6 billion in property loss, and the more than 2,500 deaths caused by home fires in the United States each and every year.

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Up In Smoke

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"Up In Smoke"
Broadcast :30 mov, HD
Broadcast :30 mov

Up In Smoke - Alternative Versions

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"Young Children" "Heating Safety" "Cooking Safety"
Broadcast :30 mov, HD Broadcast :30 mov, HD Broadcast :30 mov, HD
Broadcast :30 mov Broadcast :30 mov Broadcast :30 mov


 

Up In Smoke

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"Up In Smoke" "Children Safety"
Radio :30 mp3 Radio :30 mp3
Radio :15 mp3 Radio :15 mp3

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"Heating Safety" "Kitchen Safety"
Radio :30 mp3 Radio :30 mp3
Radio :15 mp3 Radio :15 mp3
Up In Smoke

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"Ballerina" "Dog" "Grandfather"
1080px x 1080px, mp4 1080px x 1080px mp4 1080px x 1080px mp4

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"Grandfather, Spanish" "Little Girl" "Newborn"
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"Newborn, Spanish" "Senior Couple"  
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