Missing Types

As part of an international movement, the American Red Cross will launch the Missing Types campaign June 11 to raise awareness of the need for blood donors to ensure lifesaving blood is available for patients. During the campaign, iconic corporate and civic brands, celebrities and influencers will remove the A, B and O – the main blood groups – from signage, websites and other public-facing platforms to illustrate the critical role every blood donor plays.

When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B and O blood types are missing from hospital shelves, patient care could be impacted. The goal is to inspire new and former blood donors to give this summer and become regular blood donors for patients in need in the years to come.

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Missing Types
"Brittany" :30 "Brittany" :15
Broadcast :30 mov, HD Broadcast :15 mov, HD
Broadcast :30 mov Broadcast :15 mov

American Red Cross PSAs are intended for use in the United States only. Thank you for supporting the American Red Cross. By using our pre-approved public service announcements (PSAs),  you are encouraging your audience to offer help and hope to those in need.  Running the PSAs on your television network, radio station, website or in your print publication does not constitute an endorsement, express or implied, of the media organization or the specific programming/content on which it appears. If you have any questions related to the use of PSAs, please contact us at advertising@redcross.org.

Missing Types
"Make Someone Whole Again" "Only You Can Fill the Gaps" "Without A, B and O"
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American Red Cross PSAs are intended for use in the United States only. Thank you for supporting the American Red Cross. By using our pre-approved public service announcements (PSAs),  you are encouraging your audience to offer help and hope to those in need.  Running the PSAs on your television network, radio station, website or in your print publication does not constitute an endorsement, express or implied, of the media organization or the specific programming/content on which it appears. If you have any questions related to the use of PSAs, please contact us at advertising@redcross.org.

 

Missing Types
"Missing Types"
Radio :30 mp3






Missing Types Missing Types
"Missing Types" "Missing Types" (Spanish)
Radio :60 mp3 Radio :30 mp3
Radio :30 mp3 Radio :15 mp3
Radio :15 mp3  

American Red Cross PSAs are intended for use in the United States only. Thank you for supporting the American Red Cross. By using our pre-approved public service announcements (PSAs),  you are encouraging your audience to offer help and hope to those in need.  Running the PSAs on your television network, radio station, website or in your print publication does not constitute an endorsement, express or implied, of the media organization or the specific programming/content on which it appears. If you have any questions related to the use of PSAs, please contact us at advertising@redcross.org.

Missing Types
Click on image thumbnail to see larger preview.
"Adult" "Child" "Fill In The Gaps" "Make Someone Whole"
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3.5" x 5" b/w 3.5" x 5" b/w 3.5" x 5" b/w
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American Red Cross PSAs are intended for use in the United States only. Thank you for supporting the American Red Cross. By using our pre-approved public service announcements (PSAs),  you are encouraging your audience to offer help and hope to those in need.  Running the PSAs on your television network, radio station, website or in your print publication does not constitute an endorsement, express or implied, of the media organization or the specific programming/content on which it appears. If you have any questions related to the use of PSAs, please contact us at advertising@redcross.org.