walk for als Every Drop Adds Up

You may recall two years ago when the ALS Ice Bucket Challenge contributed to the greatest outpouring of support our cause has ever seen. View this infographic to see recent progress!

This year, we’ve embraced the spirit of the challenge to launch Every Drop Adds Up™, which features inspiring stories about real people whose lives have been impacted by your generous support.

With Every Drop Adds Up, The ALS Association aims to raise awareness and funds to fight ALS! We want to challenge supporters to finish what was started in 2014 by emphasizing the power of small, repeated actions that add up to make big, impossible things happen.

We’ve developed several Public Service Announcements (PSAs) that we would appreciate you airing this August, and every August, until there’s a cure! Also, we have 39 chapters in local markets across the U.S. who would be happy to engage with you locally.

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walk for als Ice Bucket Challenge
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walk for als Walk for ALS

Time is running out.

From the moment a person is diagnosed with ALS, their life expectancy is 3-5 years. Some even die within 6 months. There is no cure. Victims of ALS lose the power to use their legs, hold someone close and simply say, "I love you," as their bodies gradually shut down and die. Thirty thousand Americans suffer from Amyotrophic Lateral Sclerosis (aka Lou Gehrig's Disease) each year. This is why the Walk to Defeat ALS is so important.

Since its inception in 2000, the Walk to Defeat ALS has raised over $159,000,000 to support the vision of The ALS Association: create a world without ALS. Thanks to the money raised, and the support of countless volunteers and participants, we are able to help victims and families through this difficult time as we continue to search for treatments and a cure. So now we need your support in our race against time.

Our menu of beautifully produced 60-, 30-, 15- and 10-second PSAs ask everyday people with no connection to ALS to imagine what it would be like to lose the ability to walk and what they would remember about their final steps. Please include them in your programming as much as possible. Every step a walker takes brings us that much closer to a cure.

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asla tommy john

Help Strikeout Lou Gehrig’s Disease

Since baseball legend Lou Gehrig was diagnosed with ALS (Amyotrophic Lateral Sclerosis) in 1939, baseball and ALS have been intertwined.  Former Major League great Tommy John joins the fight against ALS in this series of 60-, 30-, and 15-second PSAs that raise awareness of the National ALS Registry, a vital research program designed to find the cause, treatment and cure for Lou Gehrig’s Disease.

There is no known cause of ALS or effective treatment and the prognosis for a person with ALS today is the same as it was for Lou Gehrig more than 70 years ago: death in an average of just two to five years following diagnosis.   The National ALS Registry provides hope that scientists can unlock the mysteries of this fatal disease that can strike anyone at any time.  However, the Registry only can succeed if people with ALS know about it and enroll. 

John’s message in raising awareness of ALS and the Registry is a personal one.  The disease took the life of his teammate and close friend, Hall of Famer Jim “Catfish” Hunter.  John also calls attention to how the Registry can support our military veterans by helping to find the reasons why those who serve in the military are twice as likely to develop ALS as the general public.

Please include these important PSAs in your programming and help your viewers join the fight to strikeout Lou Gehrig’s Disease.  

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jason Alexander

Jason Alexander Wants You to Know About ALS

ALS (Lou Gehrig’s Disease) is possibly the most deadly disease many people have never heard of.  Acclaimed star of stage, screen and TV Jason Alexander, known for creating the character of “George Costanza” on “Seinfeld,” has teamed with The ALS Association to help make everyone aware of this disease that strikes an American every 90 minutes.

Steve Posso, who was diagnosed with ALS in 2007, joins Jason Alexander in the 30-second PSA to let people know that, while ALS is devastating to the people and families fighting this disease, there is hope for effective treatments and a cure. 

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Every Drop Adds Up

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"Every Drop Adds Up" "Every Drop Adds Up, Donate"
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ALS Walk 2017

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"Join The Movement, w/Logo" "Join The Movement, without/Logo"
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Ice Bucket Challenge

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"Ice Bucket Challenge"
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Walk to Defeat ALS

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"Frozen In Time" "Frozen In Time" "Frozen In Time"
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Walk to Defeat ALS Jason Alexander Help Strikeout Lou Gehrig’s Disease

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"Frozen In Time" "Jason Alexander" "Help Strikeout"
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Walk to Defeat ALS
Click Here for Announcer Scripts (pdf)

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"Boots" "Frozen in Time"
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Walk to Defeat ALS
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Walk to Defeat ALS
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