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Campaigns
Print (62)
TV (72)
Radio (15)
Documents (9)
Collateral/Out of Home (16)
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Fighting For Air
The American Lung Association has launched its first nationwide public service advertising (PSA) brand campaign in more than a decade in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association's brand platform and tagline, "Fighting for Air."

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Christmas Seals Come to Life
The American Lung Association annual Christmas Seals Campaign is celebrating more than 100 years of giving this holiday season. The Christmas Seals tradition began in 1907, to conquer tuberculosis. Today, the American Lung Association is dedicated to improving life, one breath at a time by battling all forms of lung disease.

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Quitter in You Smoking Cessation Campaign
The American Lung Association is launching a new smoking cessation campaign, "Quitter in You,' designed to highlight the need to change the way Americans look at quitting. A new survey from the organization found that 6 out of 10 former smokers were not able to successfully quit on their first try and required multiple attempts to quit smoking for good.

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State of the Air Report 2010
Breathing polluted air can seriously harm your health and even shorten your life. State of the Air is a report card on air pollution in communities across the nation. The more you learn, the more you can protect your health and take steps to make our air cleaner and healthier.

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S. Epatha Merkerson, 2009 National Celebrity Christmas Seals Chairperson
The American Lung Association has brought back a time-honored tradition this year by capturing the Christmas Seals Celebrity Chairperson in a photograph with the 2009 Christmas Seal. This year’s chairperson, S. Epatha Merkerson, joins a long and distinguished list of celebrities and entertainers who have served as Chairpersons of the Christmas Seals Campaign. S. Epatha Merkerson is an Emmy, Golden Globe and SAG Award winner, and has won critical acclaim for her brilliant work in theatre, television and film.

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The Faces of Influenza
Olympic Figure Skater and Mother Kristi Yamaguchi Joins the American Lung Association to Encourage Americans to Get an Influenza Vaccination. As national spokesperson for the Association's Faces of Influenza education campaign, Kristi Yamaguchi urges families and those in other high risk groups to speak with their health-care providers about getting their annual influenza vaccination.

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Public Service Announcements featuring Ed Begley, Jr.
PSAs Featuring American Lung Association Volunteer Spokesperson Ed Begley, Jr.

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Casino Workers Deserve Better
After working for more than two decades in a well known casino, Vinnie Rennich found that he had become stricken with lung cancer despite never having smoked tobacco products. Vinnie was fired from his job after becoming a vocal advocate for the health of other casino workers. This is Mr. Rennich’s story in his own words.

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Freedom From Smoking
Public service announcements in support of the Freedom From Smoking online program.

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Air Pollution
Janice Nolen, AVP National Policy & Advocacy at the American Lung Association

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Air Pollution
Dr. Norman Edelman, Chief Medical Officer of the American Lung Association

One Breathe

Asthma Attacks

B-rolls, Smoking

B-rolls, Asthma

B-rolls, Pollution

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Scardiosis, Bernie Mac

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Fighting For Air - Magazine (English and Spanish)

"Breathe Easier"	"Clean Energy"	"Kids"	"Smoke Free"	"Vehicles"
7" x 10"(Full Page) 7" x 4.875" (1/2 Horiz) 2.25" x 10" (1/3 Vert) (Span) 7" x 10" (Full Page) (Span) 7" x 4.875" (1/2 Horiz) (Span)	7" x 10" (Full Page) 7" x 4.875" (1/2 Horiz) 7" x 4.875" (1/2 Horiz) (Span) 2.25" x 10" (1/3 Vert) (Span) 7" x 10" (Full Page) (Span)	7" x 4.875" (1/2 Horiz) 7" x 10" (Full Page) 2.25" x 10" (1/3 Vert) (Span) 7" x 10" (Full Page) (Span) 7" x 4.875" (1/2 Horiz) (Span)	7" x 10" (Full Page) 7" x 4.875"(1/2 Horiz) 2.25" x 10" (1/3 Vert) (Span) 7" x 4.875" (1/2 Horiz) (Span) 7" x 10" (Full Page) (Span)	7" x 10"(Full Page) 7" x 4.875" (1/2 Horiz) 7" x 4.875" (1/2 Horiz) (Span) 2.25" x 10" (1/3 Vert) (Span) 7" x 10" (Full Page) (Span)

Fighting For Air - Newspaper (English and Spanish)

"Breathe Easier"	"Clean Energy"	"Kids"	"Smoke Free"	"Vehicles"
6.437" x 10.5" (1/2 Vert) 4.72" x 6.15" (Span) 9.63" x 12.46" (Span)	6.437" x 10.5" (1/2 Vert) 4.72" x 6.15" (Span) 9.63" x 12.46" (Span)	6.437" x 10.5" (1/2 Vert) 9.63" x 12.46" (Span) 4.72" x 6.15" (Span)	6.437" x 10.5" (1/2 Vert) 4.72" x 6.15" (Span) 9.63" x 12.46" (Span)	6.437" x 10.5" (1/2 Vert) 4.72" x 6.15" (Span) 9.63" x 12.46" (Span)

Christmas Seals Come to Life - Magazine (English and Spanish)

"Caroler"	"Family"	"Lamplighter"
7" x 10" (Full Page) 4.625" x 10" (2/3 Vert)	7" x 10" (Full Page) 4.625" x 10" (2/3 Vert)	7" x 10" (Full Page) 4.625" x 10" (2/3 Vert)
2.25" x 10" (1/3 Vertical) (Span) 7" x 10" (Full Page) (Span) 7" x 4.875" (1/2 Horiz) (Span)	2.25" x 10" (1/3 Vertical) (Span) 7" x 10" (Full Page) (Span) 7" x 4.875" (1/2 Horiz) (Span)	7" x 10" (Full Page) (Span) 7" x 4.875" (1/2 Horiz) (Span) 2.25" x 10" (1/3 Vertical) (Span)

Newspaper (Spanish)

"Caroler"	"Family"	"Lamplighter"
4.72" x 6.15" 9.63" x 12.46" 9.63" x 6.15"	9.63" x 6.15" 4.72" x 6.15" 9.63" x 12.46"	4.72" x 6.15" 9.63" x 12.46" 9.63" x 6.15"

Quitter In You - Magazine		Sarciodisis - Magazine

"Carmen"	"Saskia"	"Bernie Mac"
7" x 4.875" (1/2 Horiz) 4.625" x 4.875" (1/3 Square) 7" x 10" (Full Page) 2.25" x 10" (1/3 Vert)	4.625" x 4.875" (1/3 Square) 2.25" x 10" (1/3 Vert) 7" x 10" (Full Page) 7" x 4.875" (1/2 Horiz)	7" x 10" (Full Page)

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State of the Air - 2010 Report
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Janice Nolen - 120 seconds
Broadcast :120 wmv

Fighting For Air
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"General"	"Smoke Free"	"Voice of Change"
Broadcast :30 mov	Broadcast :20 mov	Broadcast :30 mov
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"Worth Breathing"
Broadcast :20 mov

Fighting For Air (Spanish)
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"La Voz Del Cambio"
Broadcast :30 mov (Spanish)

Faces of Influenza
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"Jean Smart"	"Kristi Yamaguchi, b-roll"	"Kristi Yamaguchi"
Broadcast :15 mpg Broadcast :30 mpg Broadcast :60 mpg	Broadcast :60 mov	Broadcast :30 mov Broadcast :60 mov Broadcast: 15 mov
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"Kristi Yamaguchi, v2"
Broadcast :15 mov Broadcast :30 mov Broadcast :60 mov

Christmas Seals Come to Life
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"Caroler"	"Family"	"Lamplighter"
Broadcast :20 mov	Broadcast :30 mov	Broadcast :20 mov

Ed Begley on Air Pollution
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"Version 1"	"Version 2"
Broadcast :10 mov Broadcast :30 mov Broadcast: 60 mov	Broadcast :30 mov

Casino Workers and Smoking
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"Unencoded, 6 minutes"
Broadcast 6:00 mov

Freedom From Smoking
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"Female"	"Male"	"Male runner"
Broadcast :30 mpg	Broadcast :30 mpg	Broadcast :30 mpg

Air Pollution - Janice Nolen, AVP National Policy & Advocacy at the American Lung Association
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"B- roll, clip 1"	"B- roll, clip 2"	"B- roll, clip 3"
Broadcast :60 mpg	Broadcast :60 mpg	Broadcast :60 mpg
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"B- roll, clip 4	"B- roll, clip 5"
Broadcast :60 mpg	Broadcast :60 mpg

Air Pollution - Dr. Norman Edelman, Chief Medical Officer of the American Lung Association
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"B- roll, clip 2"	"B roll, clip 3"	"B- roll, clip 4"
Broadcast :60 mpg	Broadcast :60 mpg	Broadcast :60 mpg
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"B-roll, clip 1"
Broadcast :60 mpg

B-Rolls, Smoking
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"Young Smokers"
Broadcast :60 mpg

One Breathe
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"Norm Edelman"	"Michael Tolcher"
Broadcast :30 mpg	Broadcast :60 mpg

Asthma Attacks
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"Young Girl and Family"	"Doctor's Exam"	"Young Boy and Family"
Broadcast: 30 mpg (Spanish)	Broadcast :30 mpg	Broadcast :30 mpg
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"Young boy and Family"	"Young Girl and Family"
Broadcast :30 mpg (Spanish)	Broadcast :30 mpg

B-Rolls, Asthma
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"Action Plan, no audio "	"African-American Health"	"Asthma Form, no audio"
Broadcast :60 mpg	Broadcast :60 mpg	Broadcast :15 mpg
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"Control Test, no audio"	"Doctors Ofice, no audio"	"Doctor on HFC Inhaler, clip 1"
Broadcast :30 mpg	Broadcast :60 mpg	Broadcast :10 mpg
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"Doctor on HFC Inhaler, clip 2"	"Flu Awareness"	"HHS General"
Broadcast :10 mpg	Broadcast 120 seconds	Broadcast :30 mpg
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"Young Man on HFC Inhaler, clip 1"	"Young man on HFC Inhaler, clip 2"	"Young man on HFC Inhaler, clip 3"
Broadcast :30 mpg	Broadcast :30 mpg	Broadcast :30 mpg

B-Rolls, Air and Environment Pollution
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"Air Monitor Station, no audio"	"Traffic Pollution, no audio"	"Alternative Power, no audio"
Broadcast :15 mov Broadcast :15 mpg	Broadcast :15 mpg	Broadcast :15 mpg Broadcast :15 mov
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"Environment Friendly Cars, no audio"	"Particles in the Lungs"	"Ozone in the Lungs"
Broadcast :30 mpg Broadcast :30 mov	Broadcast :15 mpg Broadcast :15 mov	Broadcast :15 mov Broadcast :15 mpg
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"Industrial Pollution"
Broadcast :60 mov Broadcast :30 mov

To download files:
For a single file: PC - click on blue filename to view or save; MAC - command and left click on filename to view or save.
To download multiple files, check boxes and proceed Radto 'download basket' tab. You will be asked to install a Java Applet. More information.

Fighting For Air	Fighting For Air (Spanish)
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"Breathe Easier"	"La Voz Del Cambio"
Radio :30 mp3 Radio :60 wav	Radio :30 mp3 (Spanish) Radio :60 mp3 (Spanish)

Christmas Seals Come to Life
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"Celebrate"
Radio :60 mp3 Radio :30 mp3

Faces of Influenza
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"Kristi Yamaguchi"
Radio :15 mp3 Radio :30 mp3 Radio :60 mp3

Janice Nolen, AVP National Policy & Advocacy at the American Lung Association
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"Health Issues"	"Overview"	"What is air pollution?"
Radio :60 mp3	Radio :60 mp3	Radio :60 mp3
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"What We Are Doing?"	"What You Can Do"
Radio :60 mp3	Radio :60 mp3

Quitter In You
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"Johnny"
:Radio :60 mp3

Documents
Description	Download or Link
State of the Air 2010 - History Report
State of the Air 2010 - Report
State of the Air 2010 - Appendix A: Methodology
State of the Air 2010 - MultiMedia Release
State of the Air 2010 - National Press Release
State of the Air 2010 - Zip Code Widgets
State of the Air 2010 - FAQ
Press Release Most Smokers Make Multiple Quit Attempts Before They Quit Smoking for Good, American Lung Association Launches New Smoking Cessation Campaign, Offers Support for the “Quitter in You”, WASHINGTON, D.C., September 30, 2009
Press Release S. Epatha Merkerson Lends Star Power to Support the American Lung Association’s Christmas Seals Campaign as Celebrity Chairperson, WASHINGTON, D.C., October 15, 2009

Fighting For Air - Out of Home

"Beach Girl"	"Bubble Boy"	"Car Mirror"	"Scuba"
Airport .tif 14 x 48 .tif 30 Sheet .tif	Airport .tif 14 x 48 .tif 30 Sheet .tif	Airport .tif 14 x 48 .tif 30 Sheet .tif	Airport .tif 14 x 48 .tif 30 Sheet .tif

Christmas Seals - Collateral

"S. Epatha Merkerson"	"S. Epatha Merkerson"
low res jpg hi res jpg	low res jpg hi res jpg

To download files:
For a single file: PC - click on blue filename to view or save; MAC - command and left click on filename to view or save.

To download multiple files, check boxes and proceed to 'download basket' tab. You will be asked to install a Java Applet. More information.

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