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CDC 2016 Campaign: Tips from Former Smokers. Pictures of people who are featured in the campaign.

Dear Colleagues,

Today, CDC will begin airing a new round of ads from the Tips From Former Smokers campaign. The new ads raise awareness about chronic obstructive pulmonary disease (COPD), depression and anxiety, dual use of both cigarettes and electronic cigarettes, smokers’ risk for heart disease (with a military focus) and a cancer survivor that includes a gain-framed message focusing on the benefits of quitting. Along with the new ads, CDC will also include ads from previous years’ campaigns as part of the buy. The ads will be on air for 20 weeks nationally on TV, radio, magazine, and online.

Following are materials to help promote the campaign launch. We hope these resources will help your planning efforts and further support people in your own community who want to quit. Please share this e-mail with your tobacco control partners so that they can plan to use our materials, too.

CDC Feature Article: Smokers' Stories: Five Reasons to Quit for Good

This article closely profiles five Tips From Former Smokers campaign participants who appear in new ads. Embedded videos offer easy viewing of the new ads. Participants include:

• Brian, who had a heart attack and eventually needed a heart transplant

• Becky, who was diagnosed with COPD and needs continuous oxygen

• Rebecca, who got care for her depression and quit smoking

• Kristy, who smoked regular cigarettes and electronic cigarettes (e-cigarettes) before her lung collapsed

• Rico, a cancer survivor who quit smoking and is helping others by sharing his story

The article also offers readers helpful, free quitting resources. Please be sure to send this article to the members of your listservs.

Tips Web Site Resources has comprehensive resources for you to use and promote, including:

• Bios and additional interviews of the ad participants

• Overviews of the health conditions featured in the campaign

• Spanish-language content

• "I’m Ready to Quit” practical tips for quitting smoking

• Web badges to post on your site to link readers to the compelling personal stories on the Tips Web site

• Printable Tips ads to hang in your workplace


Materials From the Tips From Former Smokers Download Center

Access free materials at the Tips Download Center. These include low-resolution TV ads; radio, online, print, and out-of-home ads; and public service announcements.

CDC’s Media Campaign Resource Center (MCRC)

The CDC Media Campaign Resource Center (MCRC) offers broadcast-quality Tips ads and other tobacco countermarketing ads for paid campaigns.

Materials for Faith Leaders, Public Health Advocates,
Health Care Providers, and Other Partners

• New for 2016 are a variety of resources for mental health care providers to help their patients quit smoking. More information and free downloadable tools are available at the Mental Health Care Professionals page.

• CDC provides materials to answer questions about Tips ads – and guidance on how to start a conversation about quitting.

Partner pages offer posters, frequently asked questions about quitlines, fact sheets for patients, a pocket-sized brief intervention card for office visits, a quick reference guide on treating tobacco dependence, and much more.


Social Media

To take advantage of all the activities we have planned on our social media profiles, you may wish to “like” and “follow” CDC Tobacco Free on Facebook and Twitter and subscribe to the Tips From Former Smokers playlist on YouTube. Doing so will enable you to receive and share status updates and profile updates as they are posted.

January OSH Media Calendar Page

OSH Media page provides a convenient link to the CDC feature article as well as to quitting resources and social media tools. If you have additional questions about the 2016 Tips campaign, please contact

CDC’s Office of Smoking and Health

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