Post Distribution Media PSA Promotion & Outreach

In a more competitive PSA environment post distribution marketing and PSA promotion to the media outlets is critical to incorporate into the overall distribution plan.  We facilitate conversations with media gatekeepers through the telephone, in-person or via mail.  Each methods have their advantages and disadvantages, but each have their place in a well choreographed media promotion.  PlowShare uses PSA media usage promotion tactically to improve media placement results  within specific geographies or media types.  Our media usage tracking software FertileData allows timely insight into these outreach opportunities.