Media Monitoring and Tracking: FertileData

As more social issue communications campaigns are introduced and the competition for available PSA inventory strengthens PSA advertisers will need to create smarter PSA distribution strategies.  Good intelligence and insight are a hallmark of PlowShare and the distributions we execute for our clients.  PSA media monitoring has historically been slow, inefficient, and inaccurate. FertileData is the most comprehensive, user-friendly media tracking database available.  With over 1,700,000 records of usage for over 16,000 media outlets, it can help an organization understand who its best media prospects are based on their PSA campaign needs.

PlowShare uses media monitoring as a tool for optimizing pro bono media participation and examining early tracking reports for signs of strengths and weakness in media outlet participation of a particular campaign.

FertileData allows you to segment your media results data into various categories and available sorts. You can review TV and segment the TV results by state or designated market area or affinity index.  Diving deeper into the guts of the data and getting granular we can also look at each individual airing of your PSA.

FertileData is all about providing the tools necessary to make smart decisions about your PSA campaign while it is maturing.  It is a tool to help achieve consistently larger media results.  Thanks for taking some time today to learn more about FertileData and the PSA distribution process.