"Each campaign we create is so unique. We have different partners and different goals. PlowShare takes the time to understand all the variables."
Increase media exposure connecting children with nature and public knowledge about the health benefits, and provide information.
US Fish & Wildlife Service National
Americans, especially American children, are becoming increasingly disconnected from direct experience with nature, which has serious negative implications for the USFWS conservation mission. The service is refocusing its programs to increase opportunities for Americans to directly connect with nature. The advertising sought to build understanding of the distinctions found within the Refuge System and to encourage use of the system by a public that is increasingly disconnected from it. Spending time outdoors is easy, fun and healthy for the whole family.
New York State Department of Transportation: 64% Increase Points of Contact; 75% Increase in Web Visits