Clients > Volunteers of America

Often the dire images of the people who most need social aid are the hardest to feature in a communications campaign. Negative campaigns that may reflect harsh realities are often the campaigns least used by the media. Such was the potential case with client Volunteers of America. VOA had a long-standing reputation for taking the most difficult cases - people living difficult lives. We reflected that reality by creating public service advertising whereby the photography was cut and severed, which represented the breaking up of their lives. The images portrayed the spirit underneath the dirt and destitution.