Clients > Save the Children

For years, Save the Children was known for its familiar images of malnourished children and a TV campaign featuring Sally Struthers. Research confirmed that this approach did little to differentiate the organization from other organizations. For our first assignment for Save the Children's sponsorship division, Plowshare took a fresh, innovative approach. The PSA campaign celebrated the donor experience.

Plowshare was also charged with creating a series of New York Times' ads that clearly positioned Save the Children's leadership role in creating lasting change for children in need. The series also played an integral role in the successful end-of-year (2004) direct mail fund raising appeal.

Most recently, when the tsunami disaster struck, Plowshare was called into action to create in record time, TV, radio and print PSAs promoting the organization's critical lifesaving and longer-term work.