Clients > Special Olympics

Special Olympics, in cooperation with the PlowShare Group, created and distributed the first wave of a multi-media public service advertising campaign entitled “Swimmer.” This campaign marshaled the collective marketing and outreach approaches found in traditional public service advertisements (PSAs).

The television portion of the campaign was followed up with radio, magazine and newspaper advertising campaigns. An impressive 675 stations have broadcast the TV ad campaign across 205 markets. This represents two-thirds of the total potential number of stations and is up versus the prior year’s campaign. The TV PSA has aired 39,996 times in the one-year period since its launch.