Clients > National Public Lands Day (NPLD)

National Public Lands Day (NPLD) is a national social cause program designed to build awareness and participation in caring for our public lands and public open spaces. PlowShare created print public service advertising for NPLD that leveraged the hands-on quality of the nonprofit organization’s volunteer experience. The print ads also raised the bar for the public service organization and established them as a national organization with high standards and ideals. The media has responded tremendously to this advertising campaign, running over two million dollars in pro bono ad space for NPLD.