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Clients >Make A Wish Foundation

Scope of Work: TV & Radio PSA Distribution, Marketing & Monitoring; Print Creative Development;
Website: http://www.wish.org

Make-A-Wish joined our roster during 4th quarter, 2005, giving Plowshare the opportunity to promote a recently fulfilled and very timely wish (captured as a TV and radio PSA). A young boy, Matthew had never experienced playing in snow. What many of us take for granted gives immense joy to this little boy and his family. Thanks to Make-A-Wish, Matthew is transformed for a day from “a kid who is sick” to “just a kid”. This kind of experience has an enduring effect not just on Matthew, but on all who share the power of a wish.

Matthew is one of more than 132,000 children since 1980 that have had their wishes fulfilled by a grassroots network of more than 25,000 volunteers from Make-A-Wish chapters throughout the country.

© 2008 PlowShare Group, Inc.