Clients > Friends of Animals

How do you turn a mouse into a lion or an elephant? Who knows? But PlowShare helped to turn Friends of Animals from an animal rights organization into a nationally recognized species and habitat protection organization. We created a dramatic and far-reaching advertising campaign that helped to transform the nonprofit organization. Friends of Animals had compelling, effectual programs around the globe but was better known for their domestic animal rights efforts.We recommended that they play on a bigger scale.

Three campaigns were released to magazines around the country featuring Friends of Animals priority programs to help save elephants, harp seals, timber wolves and primates. The print public service ads have been a tremendous success for the client, generating thousands of hits to their website and millions of dollars in free print media public service visibility.