Clients > CARE

The tsunami hits, and the world is in shock. CARE’s disaster relief efforts are put into high gear and PlowShare is called to help marshal the media in supporting a multimedia PSA campaign. TV, radio and print PSAs are developed by CARE's in-house creative department and distributed and promoted to the media by PlowShare. After a short two and a half months we have created over $8.0 million in donated media time and space. The vast majority of those placements have been in high visibility TV markets and in above average day parts.