Clients > American Heart Association
| Scope of Work: TV, radio, print and outdoor |
| Website: http://www.americanheart.org |
Cardiovascular disease is the nation's #1 killer. Physical inactivity greatly increases the risk of heart disease and stroke. Often overlooked in the conversation on exercise are the benefits of brisk walking. Plowshare was recently tapped to introduce the American Heart Association's Start! Walking Movement, a multi-media PSA campaign executed in TV, radio, print and outdoor. Set to the music of the Fats Domino song "I'm Walking", the upbeat work proclaims: Walking is good medicine for your heart. |
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