"We enjoy working with PlowShare because they understand the public service sector so well. But more importantly they put heart into every project- big or small."

 

 V.P. Communications
American Lung Association

 

The Company

Founded in 1994 by Ad Council veteran, Jeff Boal, the PlowShare Group has grown to become the second largest distributor of public service advertising in the nation. While we offer a range of services similar to what you'll find at any full-service advertising agency, our core services include public service strategic media distribution, media outreach and media usage tracking and evaluation.

 

"PlowShare's success can be attributed to several factors: outstanding client service, innovative technology and significant results. The fact that many of our clients remain on the roster year after year is perhaps the greatest compliment we have received. In fact, the World Wildlife Fund, U.S. EPA and American Red Cross have been clients since the agency's inception."

 

Jeff Boal, President, The PlowShare Group

 

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Overview of Services

PSA Distribution & Outreach, as well as Media Tracking & Evaluation are our core services.

PlowShare has earned a reputation as specialists in strategic and targeted placement of social issue communications campaigns. We don't take a "one size fits all" approach to PSA media distribution. We evaluate each client's objectives and develop a customized PSA distribution strategy that will achieve the greatest media return per dollar invested. Our professional outreach staff has established relationships with key contacts at media outlets throughout the nation; and telemarketing, in-person media visits, notes of acknowledgement and promotion are standard in our continuing follow-up.

 

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Staff

all staff

PlowShare has developed a reputation for excellence and our team of full time professionals are recognized as specialists in creating thoughtful, compelling advertising and PSA media marketing and media distribution opportunities that bring about a measurable shift in thinking.

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News

FAQ

Sponsorships: DC ADDY Awards

addy awards

PlowShare was proud to sponsor the 2011 DC ADDYs. The theme was the Festival of St. Bernardine, the patron saint of advertising. Our Wendy served as the 2011 co-chair.
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Volunteering: Operation Santa

charity Each year PlowShare Group and Operation Santa team up to deliver more than 25 contractor garbage bags filled with toys for underprivileged children in the Bronx.

Learn More: "GoodDirt©" Blog

blog

When we come across something we think is interesting or of value to social issue marketers, we'll post it to the GoodDirt blog.

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Our Difference: A Team Approach

account

PlowShare takes pride in keeping a lean, yet effective shop. The average employee has been with the company more than eight years.



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