Founded in 1994 by Ad Council veteran, Jeff Boal, the PlowShare Group has grown to become the second largest distributor of public service advertising in the nation. While, we offer a range of services similar to what you'll find at any full-service advertising agency, our core services include public service strategic media distribution, media outreach and media usage tracking and evaluation.

"PlowShare's success can be attributed to several factors: outstanding client service, innovative technology and significant results. The fact that many of our clients remain on the roster year after year is perhaps the greatest compliment we have received. In fact, the World Wildlife Fund, U.S. EPA and American Red Cross have been clients since the agency's inception."

— Jeff Boal, President, The PlowShare Group

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PSA Distribution & Outreach, as well as Media Tracking & Evaluation are our core services.

PlowShare has earned a reputation as specialists in strategic and targeted placement of social issue communications campaigns. We don't take a "one size fits all" approach to PSA media distribution. We evaluate each client's objectives and develop a customized PSA distribution strategy that will achieve the greatest media return per dollar invested. Our professional outreach staff has established relationships with key contacts at media outlets throughout the nation; and telemarketing, in-person media visits, notes of acknowledgement and promotion are standard in our continuing follow-up.

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