PSA Distribution & Outreach and Media Tracking & Evaluation are our core services. PlowShare has earned a reputation as specialists in strategic and targeted placement of social issue communications campaigns. We don't take a "one size fits all" approach to PSA media distribution. We evaluate each client's objectives and develop a customized PSA distribution strategy that will achieve the greatest media return per dollar invested. Our professional outreach staff has established relationships with key contacts at media outlets throughout the nation; telemarketing, in-person media visits, notes of acknowledgement and promotion are standard in our continuing follow-up.

PSA Media Usage Tracking
Measuring the results of any communications tactic is critical to determining ROI and allocation of budgets moving forward, but the ability to provide meaningful results continues to challenge communications professionals. The PlowShare Group developed and maintains one of the most comprehensive and user- friendly PSA media tracking databases available today – FertileData 2.0 – the ultimate tool to track, evaluate and distribute public service advertising or other media assets.

Brand Development
PlowShare's expertise in brand development is highlighted in this case history of our work on the EPA's Radon campaign. By repositioning the campaign as one that celebrated the Green Movement, rather than focusing on the dangers of Radon, we helped raise awareness of Radon to 89% of the general public.

Research & Effectiveness Evaluation
PlowShare campaigns are based on solid research – both quantitative and qualitative. Pre-launch research might include focus groups to test how effectively messages will resonate with the target audiences. We measure effectiveness not only by analyzing and reporting on media support at the completion of a project, but while the PSAs are in the marketplace, thereby affording the opportunity to adjust distribution and outreach strategies to maximize support. We also evaluate effectiveness based on the amount and quality of media support a campaign receives, as well as by looking at measurable change generated as a result of the campaign.

Chapter Outreach
PlowShare has significant experience working with our clients' local chapters to facilitate their distribution needs and assist with techniques and tools that aid in conducting local outreach and help to maximize the reach of their messages. For example, we localize PSAs by including local chapter URLs and phone numbers, and provide unique passwords in our media tracking database for tracking local support of campaigns.

Print Production
Whether for newspapers, magazines, bus shelters or mall posters, we recognize that in this era of time poverty and information overload, people are moving fast; our work has to capture attention and deliver the message immediately. Since we have your attention, see for yourself on our Creative page.

Broadcast Production
PlowShare's expertise in TV and radio production is evident in the significant play our spots receive.

Logo & Identity Development
PlowShare's Creative Team has had the pleasure of working with a number of clients on logo and identity development.